Product Marketing Operations Cluster

PREPARATION  LEVEL  COURSES

B350 Marketing

Course length: 1 semester

Course credit: 0.5

Grade level: 11, 12

This course provides a solid foundation for the skills required for entry level into the field of marketing.  Skills to be taught are money management, advertising psychology, advertising layout principles, and personal sales skills.  The course also includes economics of marketing, federal and state tax concepts, and basic operation of a marketing business.  Skills in customer relations and product service planning are included throughout all units.

B300 Accounting I

Course length: 1 year

Course credit: 1.0

Grade level: 11, 12

Accounting I is a skill level course that is of value to all students pursuing a strong background in business, marketing, and management.  This course includes planned learning experiences that develop initial and basic skills used in systematically computing, classifying, recording, verifying and maintaining numerical data involved in financial and product control records including the paying and receiving of money.  Instruction includes information on keeping financial records, summarizing them for convenient interpretation, and analyzing them to provide assistance to management for decision making.  Accounting computer applications should be integrated throughout the course where applicable.  In addition to stressing basic fundamentals and terminology of accounting, instruction should provide initial understanding of the preparation of budgets and financial reports, operation of related business machines and equipment, and career opportunities in the accounting field.  Processing employee benefits may also be included.  Practice sets with business papers may be used to emphasize actual business records management.

B310 Information Processing I

Course length: 1 year

Course credit: 1.0

Grade level: 11, 12

Information Processing I is a skill-level course that includes the concepts and terminology related to the people, equipment, and procedures of information processing as well as skill development in the use of information processing equipment.  Students will operate computer equipment to prepare memos, letters, reports, and forms.  Students will create rough drafts, correct copy, process incoming and outgoing telephone calls and mail, and transmit and receive messages electronically.  Students will create, input, and update databases and spreadsheets.  Students will create data directories; copy, rename, move, and delete files, and perform backup procedures.  In addition, students will prepare files to merge, as well as create mailing labels and envelopes from merge files.  Students will learn to locate and retrieve information from hard copy and electronic sources, and prepare masters for a presentations using presentation software.  Students will apply proper grammar, punctuation, spelling and proofreading practices.  Accuracy will be emphasized.  Workplace skills as well as communication skills (thinking, listening, composing, revising, editing, and speaking) will be taught and integrated throughout this course.

B402 Cooperative Marketing Education I

Course length: 1 year

Course credit: variable

Grade level: 11, 12

Cooperative Marketing Education I is designed to assist students in the development of effective business skills and attitudes through practical, advanced instruction in school and on the job through cooperative education.  Approximately half the school day is spent taking classes at school and the other half in on the job training.

A qualified vocational cooperative education coordinator is responsible for supervision.  Written training agreements and individual student training plans are developed and agreed upon by the employer, student, and coordinator.  Occupational task lists form the basis for training plans.  The coordinator, student, and employer assume compliance with federal, state, and local laws and regulations.

B403 COOPERATIVE MARKETING EDUCATION II

Course length: 1 year

Course credit: variable

Grade level: 12

Cooperative Marketing Education II is a course designed for students who have the opportunity to complete more than one year of Marketing education.  This course will assist students in the development of effective business skills and attitudes through practical, advanced instruction in school and on the job through cooperative education.  Course curriculum will build upon the content and experiences gained by completing Cooperative Marketing Education I.  Approximately half the school day is spent taking classes at school and the other half in on the job training.

A qualified Business cooperative education coordinator is responsible for supervision.  Written training agreements and individual student training plans are developed and agreed upon by the employer, student, and coordinator.  Occupational task lists form the basis for training plans.  The coordinator, students, and employer assume compliance with federal, state, and local laws and regulations.

Z401 INTERRELATED COOPERATIVE EDUCATION

Course length: 1 year

Course credit: variable

Grade level: 11, 12

Interrelated Cooperative Education is designed for junior and/or senior students interested in pursuing careers in vocational occupations.  Students are released from school for their paid cooperative education work experience and participate in 200 minutes per week of related classroom instruction.  Classroom instruction focuses on providing students with job survival skills and career exploration skills related to the job and improving student’s abilities to interact positively with others.  For skills related to the job, refer to the skill development course outlines and the task list of the desired occupational program.

A qualified vocational cooperative coordinator is responsible for supervision.  Written training agreements and individual student training plans are developed and agreed upon by the employer, student and coordinator.  Occupational task lists form the basis for training plans.  The coordinator, student and employer assume compliance with federal, state and local laws and regulations.

The course content includes the following broad areas of emphasis: further career education opportunities, planning for the future, job-seeking skills, personal development, human relationships, legal protection and responsibilities, economics and the job, organization and job termination.  In addition, classroom instruction includes technical skills as identified on occupational task lists.

Z402 INTERRELATED COOPERATIVE EDUCATION II

Course length: 1 year

Course credit: variable

Grade level: 12

Interrelated Cooperative Education II is designed for senior students interested in pursuing careers in vocational occupations and who have the opportunity to participate in cooperative education for two years.  Course content will build upon the extent and depth of the content presented in Interrelated Cooperative Education I.  Students are released from school for their paid cooperative education work experience and participate in 200 minutes per week of related classroom instruction.  Classroom instruction focuses on providing students with job survival skills and career exploration skills related to the job and improving student’s abilities to interact positively with others.  For skills related to the job, refer to the skill development course outlines and the task list of the desired occupational program.

A qualified vocational cooperative coordinator is responsible for supervision.  Written training agreements and individual student training plans are developed and agreed upon by the employer, student and coordinator.  Occupational task lists form the basis for training plans.  The coordinator, student and employer assume compliance with federal, state and local laws and regulations.

The course content includes the following broad areas of emphasis:  further career education opportunities, planning for the future, job-seeking skills, personal development, human relationships, legal protection and responsibilities, economics and the job, organization and job termination.  In addition, classroom instruction includes technical skills as identified on occupational task lists.